Answered By: IESE Library
Last Updated: Feb 28, 2018     Views: 15

You may begin with:

Nielsen Wire Reports.

See the Bureau of Labor Statistics' Consumer Expenditure Survey.

See the ACSI produced by the Ross Business School at the University of Michigan. The American Customer Satisfaction Index (ACSI) is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. ACSI reports scores on a 0-100 scale at the national level and produces indexes for 10 economic sectors, 43 industries (including e-commerce and e-business) and more than 200 companies and federal or local government agencies.

Go to European Union webpage- EU by topic > Consumers.  

For research on Internet usage, go to Pew Internet and American Life Project.

Also take a look at Google Trends "to see what the world is searching for".

For website traffic rankings go to Alexa.

Go to comScore.

Go to ranking.com.

See too:

International Journal of Consumer Studies
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Published quarterly. Articles focus on goods and services, family and social studies, consumer issues, and home economics.

Journal of International Consumer Marketing
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Published 6 times per year. Academic publication for marketers to understand how people behave as consumers.

Journal of Consumer Research
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Published quarterly. Features scholarly research that describes and explains consumer behavior.

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