Answered By: IESE Library
Last Updated: May 18, 2016     Views: 8

Provides data and market reports.

Includes consumer surveys, primarily of online buying behavior. Search on "consumer data."

Nielsen Wire Reports.


See the Bureau of Labor Statistics' Consumer Expenditure Survey.

See the ACSI produced by the Ross Business School at the University of Michigan. The American Customer Satisfaction Index (ACSI) is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. ACSI reports scores on a 0-100 scale at the national level and produces indexes for 10 economic sectors, 43 industries (including e-commerce and e-business) and more than 200 companies and federal or local government agencies.

For data on Spain, take a look at Área de Consumo, Ministerio de Industria, Turismo y Comercio, Spain.

See too:

International Journal of Consumer Studies
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Published quarterly. Articles focus on goods and services, family and social studies, consumer issues, and home economics.

Journal of International Consumer Marketing
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Published 6 times per year. Academic publication for marketers to understand how people behave as consumers.

Journal of Consumer Research
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Published quarterly. Features scholarly research that describes and explains consumer behavior.

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