Answered By: IESE Library Last Updated: Jan 13, 2017 Views: 9
Try the following electronic resources:
Datamonitor (in Business Source Ultimate - use advanced screen and choose industry profile as type).
Euromonitor (in Passport) for major brands.
- Click on Find Research.
- Choose an industry.
- Search in the text for market share.
Factiva. Use specific industry & region fields, and enter relevant keywords as necessary. Sometimes words and phrases such as revenues, shipments, forecasts, market size, market share, etc. help with the precision of the research.