Answered By: IESE Library
Last Updated: Feb 26, 2018     Views: 13

Try the following electronic resources:

 

  • Euromonitor (in Passport) for major brands.
  • Statista
    Enter "market share" and the product or brand of interest to locate statistics from a range of sources.
  • Factiva. Use specific industry & region fields, and enter relevant keywords as necessary. Sometimes words and phrases such as revenues, shipments, forecasts, market size, market share, etc. help with the precision of the research.

Forrester Research:

  • Click on Find Research.
  • Choose an industry.
  • Search in the text for market share.

 

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