Answered By: IESE Library Last Updated: Feb 26, 2018 Views: 18
Answered By: IESE Library
Last Updated: Feb 26, 2018 Views: 18
Try the following electronic resources:
- Datamonitor (in Business Source Ultimate - use advanced screen and choose industry profile as type).
- Euromonitor (in Passport) for major brands.
Enter "market share" and the product or brand of interest to locate statistics from a range of sources.
- Factiva. Use specific industry & region fields, and enter relevant keywords as necessary. Sometimes words and phrases such as revenues, shipments, forecasts, market size, market share, etc. help with the precision of the research.
- Click on Find Research.
- Choose an industry.
- Search in the text for market share.