Answered By: IESE Library
Last Updated: Jan 13, 2017     Views: 9

Try the following electronic resources:

Datamonitor (in Business Source Ultimate - use advanced screen and choose industry profile as type).

Euromonitor (in Passport) for major brands.

Forrester Research:

  • Click on Find Research.
  • Choose an industry.
  • Search in the text for market share.

Factiva. Use specific industry & region fields, and enter relevant keywords as necessary. Sometimes words and phrases such as revenues, shipments, forecasts, market size, market share, etc. help with the precision of the research.

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