Answered By: IESE Library
Last Updated: May 30, 2016     Views: 8

  • Try the following which provide freely available statistics:
    • Compete, website traffic estimates based on U.S. Internet users. Allows comparisons.
    • Alexa, provides traffic rankings based on usage of the Alexa Toolbar. Allows comparisons.
    • Pew Internet and American Life Project has a Trend Data page discussing "Who is online".
    • Quantcast provides audience reports for specific websites, good for identifying demographics.

  • Other resources to try:
    • Article databases such as Factiva. Search for [website name] and Nielsen to find data cited from Nielsen.
      To narrow the search select the Source index, Publications by industry, and select the categories for Internet and online services and media
    • Use a web search engine to search for [website name] and traffic statistics.

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