Answered By: IESE Library Last Updated: Jan 17, 2018 Views: 8
Business Source Ultimate: Search under the keyword: Sport and limit to "Industry Overview" in the "document type" options. You may then use the subject terms suggested by the database to further modify the search.
Passport: Under "Search Consumers" in the left hand column select "Sport and Exercise".
You might also try the following database for news and other information about sports:
Take a look at the following websites:
IESE Center for Sport Business Management - CSBM
Sports Business / IESE Library Newsletter, N: 26 June 2008
Wharton Sports Business Initiative
Changing the game. Outlook for the global sports market to 2015 by PricewaterhouseCoopers.