Q. Consumer packaged goods companies

The Consumer Packaged Goods (CPG) sector covers multiple categories, so SIC codes may vary depending on the type of product:

• 2000-2099 – Food and Kindred Products
• 2834 – Pharmaceutical Preparations
• 2840-2844 – Soaps, Detergents, and Cosmetics
• 2890-2899 – Miscellaneous Chemical Products (e.g., paints and adhesives)
• 5110-5199 – Wholesale Trade - Nondurable Goods

NAICS codes are used in the United States, Canada, and Mexico and are more specific than SIC codes:

• 311000 – Food Manufacturing
• 312100 – Beverage Manufacturing
• 325620 – Toilet Preparation Manufacturing (cosmetics and personal care products)
• 325611 – Soap and Other Detergent Manufacturing
• 424400 – Grocery and Related Product Merchant Wholesalers

These classification codes are essential for identifying companies in the CPG industry when using the following business databases:

• Orbis
• Sabi
• Capital IQ

In PitchBook, select Companies, then choose Industry on the left-hand menu. Type “CPG” or “Consumer Packaged Goods”, and click the Search button.

For other types of information such as news, rankings, etc., you can use:

• Statista: For rankings and market data on CPG.
• Factiva: To find news and company lists in this sector.

Finally, you can see the following resources:

• In Household & Personal Products Industry Magazine. Click on Top Companies and then select, Top 50 U.S. Companies or Top 30 International Companies rankings of companies and manufacturers. 
• Try other lists of “top” brands, e.g., Interbrand and Brandz.

See also the IESE Library Guides: Company Info Guide.