Answered By: IESE Library
Last Updated: Feb 26, 2025     Views: 44

Go to Discovery and search by using keywords like "marketing" or "marketing research." Combine with other keywords to narrow your search.

Or go to Business Source Ultimate and and search by using keywords like "marketing" or "marketing research." 

If you are looking for articles in specific journals: Go to Discovery Advanced Search > All items > Type your search terms (author, title, subject) >Select by Material Type: Articles.

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