In these databases, just enter the Brand Name and search:
Business Source Ultimate. Also search by "type of products". Then narrow your results by choosing "Product Reviews" under Source Types in the left side column of results screen. Or, search using keywords like "new products" or "product development". Combine with "type of products" as keywords. Click "Trade Publications" under Source Types in the left hand column to narrow your results to articles from trade publications.
Factiva. Find introductions, previews, and announcements of new products by going to Search -- Search Builder and selecting Subject - New Products/Services.
Search the databases:
Passport. Click on Search, then write the Company or Brand name.
Search Bloomberg, available in the IESE Library.
Enter a parent company's ticker symbol, then hit the yellow EQUITY key, then type RELS and hit the green GO key.
See also:
Best Global Brands
Interbrand
The World’s Most Trusted Brands
Infegy
