Answered By: IESE Library
Last Updated: Jan 11, 2024     Views: 81

In these databases, just enter the Brand Name and search:

Business Source Ultimate. Also search by "type of products". Then narrow your results by choosing "Product Reviews" under Source Types in the left side column of results screen. Or, search using keywords like "new products" or "product development". Combine with "type of products" as keywords. Click "Trade Publications" under Source Types in the left hand column to narrow your results to articles from trade publications.

Factiva

Search the databases:

Passport. Click on Search, then Companies or Brands.

Search Bloomberg, available in the IESE Library.
Enter a parent company's ticker symbol, then hit the yellow EQUITY key, then type RELS and hit the green GO key.

See also:

Best Global Brands
Interbrand

The World’s Most Trusted Brands
Infegy

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