Answered By: IESE Library
Last Updated: Jan 11, 2024     Views: 52

You may begin with:

  • Passport provides data and market reports related to consumer lifestyles in a wide range of industries and geographies.
  • See Business Source Ultimate for articles on consumer behavior.
  • MarketLine: Contains reports on global, national, and regional industries, business sectors, and consumer goods. Also market data and projections (consumption, market and brand shares etc.) for 150 categories of consumer goods, including drinks, food, household appliances, and personal care, across 200+ countries/ regions.
  • Statista: Enter “market share” and the consumer goods of interest into the search box or click on the “Outlooks” tab > Consumer Market Outlook.

See the Bureau of Labor Statistics' Consumer Expenditure Survey.

See the ACSI produced by the Ross Business School at the University of Michigan. The American Customer Satisfaction Index (ACSI) is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares. ACSI reports scores on a 0-100 scale at the national level and produces indexes for 10 economic sectors, 43 industries (including e-commerce and e-business) and more than 200 companies and federal or local government agencies.

Go to European Union webpage > Consumers.  

For research on Internet usage, go to Pew Research Center > Internet & Technology

Also take a look at Google Trends "to see what the world is searching for".

Go to comScore.

See also the journals:

International Journal of Consumer Studies
Journal of International Consumer Marketing
Journal of Consumer Research


Look at the Consumer Behavior guide.

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