Answered By: IESE Library
Last Updated: Apr 24, 2024     Views: 66

Try the following electronic resources:

  • MarketLine (formerly Datamonitor): Original industry and market analysis. Choose "Sectors". International.
    Also locate MarketLine reports in Business Source Ultimate - use advanced screen and choose industry profile as a Publication type
  • Euromonitor (in Passport) for major brands.
  • StatistaEnter "market share" and the product or brand of interest to locate statistics from a range of sources.
  • Factiva. Use specific industry & region fields, and enter relevant keywords as necessary. Sometimes words and phrases such as ‘revenues’, ‘shipments’, ‘forecasts’, ‘market size’ and ‘market share’, etc. help with the precision of the research.