The Direct Marketing Educational Foundation (DMEF). Available through WRDS.
See FAQ WRDS: Access
Select DMEF. Includes data on Multi-Division Catalogs, Non-Profit Organizations, Reproduction Catalogs, and Specialty Catalog. Searchable by zip code.
WARC
You can find premier information and data on direct marketing on WARC. Check the Case Studies section to access thousands of direct marketing campaigns (including DMA Award winners) and see exactly how brands measure ROI and engagement. Access quarterly ad spend data, media costs, and consumption trends for direct and performance marketing. Also, find targeted publications—such as their research into the effectiveness of Direct Mail and Direct-To-Consumer (DTC) Brands, for example.
Find articles and news in Business Source Ultimate, Passport and Factiva.
Go to the Data & Marketing Association (DMA), formerly the Direct Marketing Association.
