Answered By: IESE Library
Last Updated: Dec 17, 2019     Views: 30

Go to Statista. Compiles Internet and e-commerce statistics.

Try the following free resources:

  • Alexa, provides traffic rankings based on usage of the Alexa Toolbar. Allows comparisons.
  • Quantcast provides audience reports for specific websites, good for identifying demographics.
  • Similarweb, benchmark against your competitors and industry.

Other resources to try:

  • Article databases such as Factiva. Search for [website name] and Nielsen to find data cited from Nielsen.
    To narrow the search select the Source index, Publications by industry, and select the categories for Internet and online services and media
  • Use a web search engine to search for [website name] and traffic statistics.

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