Q. Web traffic and usage: statistics

Go to Statista. Compiles Internet and e-commerce statistics.

Try the following free resources:

• Alexa, provides traffic rankings based on usage of the Alexa Toolbar. Allows comparisons.
• Quantcast provides audience reports for specific websites, good for identifying demographics.
• Similarweb, benchmark against your competitors and industry.

Other resources to try:

• Article databases such as Factiva. Search for [website name] and Nielsen to find data cited from Nielsen.
  To narrow the search select the Source index, Publications by industry, and select the categories for Internet and online services and media
• Use a web search engine to search for [website name] and traffic statistics.