Answered By: IESE Library
Last Updated: May 21, 2025     Views: 51

Go to Statista. Compiles Internet and e-commerce statistics.

Try the following free resources:

  • Quantcast provides audience reports for specific websites, good for identifying demographics.
  • Similarweb, benchmark against your competitors and industry.

Other resources to try:

  • Article databases such as Factiva. "Switch Factiva” and go to the previous interface: Search for [website name] and "Nielsen" to find data cited from Nielsen.
    To narrow the search select the Source index > Select Source Category > By Industry > and select the categories for "Internet/Online" and "Media/Entertainment".
  • Use a web search engine to search for [website name] and "traffic statistics".

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