Answered By: IESE Library
Last Updated: Feb 10, 2026     Views: 87

Go to Discovery and search by using keywords like baby boom generationmillennialsgeneration x, generation x or generation z.

Go to Business Source Ultimate. Do an Advanced Search, using the phrases baby boom generationmillennialsgeneration x, generation x or generation z in the Subject Terms field.

Generational Market Segmentation. A Library of Congress research guide.

Passport
Global generational demographic reports and data.

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