Answered By: IESE Library
Last Updated: Jun 16, 2023     Views: 102

The American Customer Satisfaction Index (ACSI) is a national indicator of the quality of economic output for goods and services as experienced by consumers of that output. The Index uses technology developed at the University of Michigan by a team of researchers led by Claes Fornell, the Distinguished Donald C. Cook Professor of Business. The Index currently tracks customer satisfaction with more than 400 of the largest corporations in the U.S. marketplace.

Try Nielsen for reports on consumers + various topics.

For Spain, take a look at Ministerio de Consumo.  

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