Answered By: IESE Library
Last Updated: Feb 26, 2025     Views: 49

See Business Source Ultimate - Select document type Industry Overview and search for "advertising" or "marketing".

Go to WARC - Provides the largest single source of intelligence for the marketing, advertising, media and research communities worldwide. 

Go to Statista - Search using keywords such as advertising, ad agencies, marketing to locate a variety of reports and statistics on the topic.

Search in E-Journals these selected periodicals among others:

  • Industrial marketing management
  • Journal of consumer research
  • Journal of interactive marketing
  • Journal of international marketing
  • Journal of marketing
  • Journal of marketing management

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