Answered By: IESE Library
Last Updated: Jan 12, 2024     Views: 29

See Business Source Ultimate - Select document type Industry Overview and search for "advertising" or "marketing".

Go to WARC - Provides the largest single source of intelligence for the marketing, advertising, media and research communities worldwide. 

Search in E-Journals these selected periodicals among others:

  • Brandweek
  • Industrial marketing management
  • Journal of consumer research
  • Journal of interactive marketing
  • Journal of international marketing
  • Journal of marketing
  • Journal of marketing management

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